July 24, 2009
Recently, I earned a Certified Professional of Incentive Management certification (CPIM) from the Incentive Marketing Association (IMA). This certification acknowledges professionals who demonstrate the knowledge and leadership essential to succeed in the incentive industry.
The program and certification process takes into consideration my work and educational experience, along with the contribution of my time and expertise to improve the incentive marketplace – and most importantly, my commitment to continuingly seeking education to enhance the knowledge of this field.
It was an eye-opening experience. It was great to see all the critical information in one place enabling professionals whether they are resellers of incentives and recognition or managers responsible for their own companies programs. At this time, only 40 professionals in the industry have received this certification.
Another part to the certification process was writing a White Paper about an incentive topic. My White Paper, “Impact your Bottom Line Now … Build a Culture of Recognition with all the Generations” discusses the importance of recognition. Take a look – I would love to hear your thoughts.
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Posted by Recognize Right
July 15, 2009
More and more companies are looking for an easy-to-use, effective way to recognize employees. It only makes sense. Did you know many companies are wasting thousands and even millions of dollars by not having one consistent and fair way to recognize employees company wide?
Try having one flexible program and include everyone! Useful information is captured from a company-wide platform; who’s doing what and most importantly, who’s not!
What I think is even more important is having a culture of recognition within your organization. Research states recognizing your employees increases engagement, retention, and productivity. Recently we had a client who ran a recognition program that can attribute to over 89% engaged employees. You might think 89% is average . . . not even close!
The Gallop Poll has identified 12 questions that measure employee engagement. http://www.gallup.com/consulting/52/employee-engagement.aspx. According to the results, United States has the largest percentage of engaged workers . . . 27%. Many of you might find this shocking! This equates to 22 million employees who are not engaged or those who are actively disengaged. And it is costing over $300 billion annually in lost productivity. Can you afford not to engage your employees? Recognizing your employees is so powerful and cost effective!
Could your organization benefit from a centralized recognition tool? I would love to hear your thoughts.
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Posted by Recognize Right
July 1, 2009
I presented at the Loyalty Expo in Florida the beginning of June and had an opportunity to have some very interesting conversations with other colleagues about motivating and incenting customers. My presentation was focused on Best Practices … What’s New! What’s new was recognizing customers for their knowledge and opinions.
Funny thing (or sad thing) is that the way many customers get valuable knowledge and information about your brand or product is through your companies’ employees. Best in Class customer engagement used online medium to reward for customers responding to surveys and sharing their opinions and knowledge.
Some of the rewards are additional privileges or special offer discounts. A major food manufacturer enlists customers through advertising to sign-up to take a survey and receive a coupon for a featured product. Shortly after the coupon is mailed, an electronic survey is sent to gain feedback on the product.
Have you been involved in this yourself? Could you see this working in your organization? Let me know.
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