I presented at the Loyalty Expo in Florida the beginning of June and had an opportunity to have some very interesting conversations with other colleagues about motivating and incenting customers. My presentation was focused on Best Practices … What’s New! What’s new was recognizing customers for their knowledge and opinions.
Funny thing (or sad thing) is that the way many customers get valuable knowledge and information about your brand or product is through your companies’ employees. Best in Class customer engagement used online medium to reward for customers responding to surveys and sharing their opinions and knowledge.
Some of the rewards are additional privileges or special offer discounts. A major food manufacturer enlists customers through advertising to sign-up to take a survey and receive a coupon for a featured product. Shortly after the coupon is mailed, an electronic survey is sent to gain feedback on the product.
Have you been involved in this yourself? Could you see this working in your organization? Let me know.
