Can fun really change behavior?

November 9, 2009

Recently I viewed a video on YouTube about changing behaviors using “fun”.  It’s called the Fun Theory (www.funtheory.com). The video goes to show making something fun is one of the most effective ways to change people’s behavior. To prove this point, they took on the challenge of getting people to take the stairs instead of an escalator when exiting a high-traveled metro station. The solution is brilliant; the stairs have been transformed into a giant piano, making music at each step, to the great amusement of daily commuters. The best part is they are getting exercise without even knowing it.

 http://www.youtube.com/watch?v=2lXh2n0aPyw

This really goes to show that making something fun will change someone to do something.  Whether it’s changing a behavior with your sales team or increasing physical activity, instituting fun can make it happen.

Currently, we have a health and wellness program for our employees.  To participate, everyone wears an electronic pedometer device that tracks the number of steps and total minutes of activity daily.  Once you enter the office, data from the previous day is automatically entered. It’s fun to see your actual activity level as well as hear what others are doing.  And it’s amazing to see the increase in everyone’s movement while having “fun”.  We have daily “walking meetings” and quarterly we have a team challenge. Everyone is asked to set a personal goal and if / when we reach our goal, we celebrate with a fun activity – bowling, golf, etc.     

What type of “fun” is being initiated at your organization? We’d love to hear your ideas!