Recently I was cruising down the highway when I saw a billboard titled “Recession 101: Talent and experience are recession-proof assets.” Billboard Image The simple, but powerful message was printed in black and white on lined notebook style paper. After a little investigating, I discovered these billboards have been donated by an anonymous donor. This gracious person wants to help Americans stay positive during a down economy.
The donor approached a top advertising agency with his ideas and then joined forces with Outdoor Advertising Association of America. The messages are simple, yet motivating, using facts about past recessions and straightforward, light-hearted messages; one of the billboards can even be spotted in Times Square. Some of the messages read “Interesting fact about recessions…they end” and “Self worth beats net worth.”
These motivational messages are not selling anything, just merely uplifting the American spirit and are designed to remind us of what makes this country great. The Recession 101 messages can be seen on numerous outdoor advertising formats including billboards, street furniture, and transit hubs in over 2000 locations.
Have you seen any of these Recession 101 billboards? What are your thoughts?
I love them and had been wondering how they were being financed. Leave it to Louise Anderson to find the answer!!
Thanks, Dave