Social media is a part of everyone’s daily life and it has changed communication between organizations and communities, as well as individuals; it truly encourages information sharing. Did you know social media is quickly becoming a tool to recognize and engage employees? According to the article “Social Recognition: The Virtual Way to Engage” – the latest paper compiled and written by the IMA Recognition Council – it is becoming more and more evident in many organizations.
According to the Internet World Stats, there are over 660 million Facebook users. Can you think of an easier way to get a message out to your people? Social media offers a quick and easy way for peer-to-peer recognition and recognition of those who demonstrate company values and desired key behaviors. This allows leaders within an organization to recognize above-and-beyond behaviors in a timely and fun way.
Not only can social media be used to recognize others, it is a great vehicle to communicate the reward opportunities and remind them of company goals and key strategies – this will build excitement and engagement around your expectations. Others will view the recognition and why it was earned and that behavior will be replicated and repeated.
According to the IMA Recognition Council Trends Survey, many organizations are already making some head-way with over 85% using social media to promote and market their products and services. Using social media for rewards and recognition programs is definitely on the rise with 36% using social media during an incentive and recognition program – this would include communicating the opportunity and recognizing others.
Social networking has encouraged new ways to communicate and share information which I believe in turn can improve your performance and the performance of others. Is your organization using social media to share recognition experiences?
Posted by Recognize Right 
