As a company that is passionate about volunteering in our community, we are always looking for ways to help others in need. Last week, our company created beautiful hand-made jewelry for a local battered women’s shelter; a shelter provided by 360 Communities.
360 Communities offers more 50 services including healthy family programs, child care resources, and prevention of domestic violence. The shelters they provide are safe-havens to large numbers of women and children who are victims of domestic violence.
Organizations everywhere are trying to make a difference. Actually, many Americans (a whopping 83%) agree that companies should accomplish their business goals while also trying to improve society and/or the environment. This data was gathered from an online survey polling over 1,000 individuals this past October and November (http://blogs.forbes.com/csr/).
Consumers know that businesses exist to make a profit. But increasingly, consumers say they care about the social and environmental impact of a business’s operation – so much, participants of the survey stated they would change their purchasing decision. Almost 40% said they would change their buying decisions if the organization was giving no or very little money to charity.
It is so wonderful to be able to help others this holiday season. I would like to personally thank my staff for taking the time to come together as a team. We learned how our 4 hours of effort (and fun) can brighten someone’s Christmas day. What is your organization doing to support social responsible initiatives? I would love to hear about it.
