Employee engagement has created quite the buzz in many organizations. Employee engagement is otherwise known as employees fully and enthusiastically committed to their work. Focusing on employee engagement will result positively on retention, customer satisfaction, loyalty, and overall performance. When looking at the flipside, do you understand the effects it can cause on your organization if your employees are disengaged?
Not only do disengaged employees affect the morale and retention of your organization, they also affect your brand. Yes, your brand. Have you had a bad experience with a brand – more than likely this was coming from a disengaged employee. Disengaged employees are unhappy and typically can leave a lasting impression – and not in a positive way. According to Gallop, these unhappy employees can wreak havoc on your bottom line – the cost of lost productivity is estimated at more than $300 billion annually!
On the other hand, think of the time you have had a great experience – more than likely, you were dealing with an engaged employee who was committed, motivated, and upbeat. After your encounter, you are happy and satisfied; wanting to recommend the brand to others. Simply stated, engaged employees have a huge influence in positively affecting a brand’s value.
Now that you are aware of the differences between engaged and disengaged employees, what can you do to make sure your employees are actively engaged? An easy solution you can deploy today is creating a culture of recognition. Recognition leads to happy, motivated, and engaged employees. It is the fuel that inspires and energizes others to work smarter and harder, supports behavior change, catapults training initiatives, and increases productivity. Make it a daily goal to recognize someone in your organization – start by saying, “Thank you”!
For the full story, check out my white paper titled, “Your Brand – Among the Leaders or In Danger of Being Lapped”. I would love to hear your thoughts!
Posted by Recognize Right 