Employee Engagement – Is your Organization a Leader?

March 30, 2012

Employee engagement has created quite the buzz in many organizations. Employee engagement is otherwise known as employees fully and enthusiastically committed to their work.  Focusing on employee engagement will result positively on retention, customer satisfaction, loyalty, and overall performance.  When looking at the flipside, do you understand the effects it can cause on your organization if your employees are disengaged?

Not only do disengaged employees affect the morale and retention of your organization, they also affect your brand.  Yes, your brand.  Have you had a bad experience with a brand – more than likely this was coming from a disengaged employee.  Disengaged employees are unhappy and typically can leave a lasting impression – and not in a positive way.  According to Gallop, these unhappy employees can wreak havoc on your bottom line – the cost of lost productivity is estimated at more than $300 billion annually!

On the other hand, think of the time you have had a great experience – more than likely, you were dealing with an engaged employee who was committed, motivated, and upbeat.  After your encounter, you are happy and satisfied; wanting to recommend the brand to others.  Simply stated, engaged employees have a huge influence in positively affecting a brand’s value.

Now that you are aware of the differences between engaged and disengaged employees, what can you do to make sure your employees are actively engaged? An easy solution you can deploy today is creating a culture of recognition.  Recognition leads to happy, motivated, and engaged employees. It is the fuel that inspires and energizes others to work smarter and harder, supports behavior change, catapults training initiatives, and increases productivity. Make it a daily goal to recognize someone in your organization – start by saying, “Thank you”!

For the full story, check out my white paper titled, “Your Brand – Among the Leaders or In Danger of Being Lapped”.  I would love to hear your thoughts!


Take the Leap and Recognize Someone Today!

February 29, 2012

With this being a Leap Year, everyone has been given an extra day on your calendar – and an extra day to recognize someone who has gone above and beyond!

Tell your colleagues, coworkers, and employees how much you value them and their contributions. It is a great day to recognize and thank each of your staff members for the things they do well.

A recent Gallup study revealed that an increase in recognition and praise in an organization can lead to lower turnover, higher customer loyalty and satisfaction scores, and increases in overall productivity. Eighty-two percent of employees responded that the recognition or praise they receive at work motivates them to improve their performance.

Thank your team for their hard work and contributions to your organization. Showing appreciation will play a critical role in making your employees feel that you value them, take their well-being seriously, and strive to create opportunities for their career growth.

Make it your goal today to recognize someone in your organization!


Are you Decreasing Engagement at your Organization?

January 30, 2012

Did you know that many top leaders in organizations throughout the U.S.are seriously damaging employee engagement by undermining creativity, productivity, and commitment? McKinsey Quarterly published “How leaders kill meaning at work” this past month and I wanted to share it with you. It was quite alarming to find that many leaders and senior executives are “killing” the meaning at work, greatly affecting engagement in the process, and may not even be aware of it. This article states ways to avoid these costly mistakes.

Before we progress too much into this article, first we should discuss the meaning of “inner work life” – it is the emotions, motivations, and perceptions that constitute a person’s reaction to the events of the work day. Not only does this affect the overall person’s well being, it can ultimately affect the bottom line of your organization.  When people have a positive “inner work life,” they are more creative, engaged, productive, committed – and the list goes on and on.

One of the top job tasks as Senior Executives is enabling employee engagement throughout your forces and monitoring progress toward your defined strategy.  As a senior leader, typically you don’t have a lot of opportunities to affect the positive inner work life, but you would be surprised on how the smallest action such as what you do or say can make a huge impact to those on your team. 

These mistakes or traps, described by McKinsey Quarterly, fall into four categories.  These traps were derived from over 850 daily electronic diaries from upper or top-level managers. 

  1. Trap 1 – Mediocrity Signals – Like all organizations, you desire greatness – using your mission statements to relay your message.  But are you sending mixed messages?  Are you sending messages that your organization is mediocre? Does your workforce think they work for a mediocre company?
  2. Trap 2 – Strategic ‘Attention Deficit Disorder’ – Many top leaders are beginning to research new initiatives and strategies and then dropping those ideas before they can see if they are truly working.
  3. Trap 3 – Corporate Keystone Kops – This trap was named after the Keystone Kops – the fictional policeman who wasted a lot of time, running around in circles and not accomplishing anything. When coordination and support are not visible at a company, people start to lack self confidence.  This makes it really hard to have a sense of purpose throughout your organization.
  4. Trap 4 – Misbegotten ‘Big, Hairy, Audacious Goals’ – These larger than life goals can be so extreme they are seen as unattainable, causing much dismay throughout your organization.

As a top leader, how can you avoid these traps? For starters, you can ask yourself these questions:

  1. When you communicate with employees, do you provide strategic clarity that’s consistent with your company’s capabilities and a clear understanding of where it can add the most value?
  2. Can you keep sight of the individual employee’s perspective? 
  3. Do you have any early-warning signs that indicate when your view from the top isn’t reality to what is on the ground?

This article states the importance of senior executives and how they can provide a sense of purpose and progress.  You are the front line to identify and communicate the higher purpose of what people can do within your organization.  Do this correctly, and you will create an environment that enables engagement and productivity.  What can you do within your organization to avoid the traps?  We would love to hear your thoughts.     

 


Practice = Sales Growth

June 3, 2011

Have you ever wondered if your sales force and customer service departments are saying the “right things” during client and customer interactions? At any given time, as many as 87% of your employees are not effectively delivering the key information about your brand value proposition or your products. Did you know that something as simple as consistent practice can boost their confidence and increase your bottom line?

Through concentrated practice, representatives learn what to say, how to say it, and when to say it. Your team is also more confident in delivering your brand message with ease.  Studies show those who practice consistently will be able to deliver brand messages better than those who don’t. Implementing a culture of practice within your organization can also increase your sales 51% in 90 days!

Technology (voice recognition) exists today that enables employees to practice key messages.  It saves managers time and will yield significant results.  The culture of practice has helped companies:

  • Increase Sales
  • Decrease recruitment and training costs
  • Reduce field management time and expense
  • Shorten learning curves
  • Reinforce long-term brand development

A recent study from ClemsonUniversityfound reps only deliver 10-20% of the intended message and 80% of the message is what they think is important and/or something they made up. 

Other studies show the importance of concentrated practice:

  • Before instituting a culture of practice, only 13% of your workforce were saying the right things
  • After consistent practice, 100% of your workforce hits all of the talking points

To be even more successful, many organizations are adapting the culture of practice and tying it to rewards and recognition. For example, those who are practicing for the desired minutes every week (as little as 20 minutes), would be recognized and rewarded for consistency of practice and increased sales.  This is also a great coaching tool for your managers – training effectiveness is enhanced and helps managers efficiently monitor and accelerate the implementation of new initiatives. 

Take a look at your organization’s value statement. Is your workforce consistently communicating this with confidence and passion? Would you benefit from instituting a culture of practice?


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